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Osamu Tezuka’s Gekiga: Behind the Mask of Manga. Brienza (Ed.), Global Manga: “Japanese” comics without Japan? (pp. International Journal of Cultural Policy, 20(4), 383-398.īrienza, C. Did manga conquer America? Implications for the cultural policy of ‘Cool Japan’.
Publishing Research Quarterly, 25(2), 101-117.īrienza, C. Books, not Comics: Publishing Fields, Globalization, and Japanese Manga in the United States. New York, NY: Nova Science Publishers, Inc.īouissou, J-M. Kato (Eds.), Japanese Civilization in the 21st Century (pp. Manga, Which Manga? Publication Formats, Genres, Users: Chapter 8. Cultural Studies and the Culture Concept. Washington, DC: United States Institute of Peace Press.īennett, T. Journal of English for Academic Purposes, 3, 277-289.Īvruch, K. Contrasting Rhetorics/ Contrasting Cultures: Why Contrastive Rhetoric Needs a Better Conceptualization of Culture. Berkeley, CA: University of California Press.Ītkinson, D. Millennial Monsters: Japanese Toys and the Global Imagination. Journal of China Tourism Research, 15(2), 127-148.Īllison, A. ‘Cool Japan’: Anime, Soft Power and Hong Kong Generation Y Travel to Japan. Cincinnati, Ohio: South-Western College Publishing.Īgyeiwaah, E., Suntikul, W., Carmen, L.Y.S. International Dimensions of Organizational Behavior (3rd ed.). Therefore, this article suggested that to understand the value of manga in economy, innovation studies should be taken into account in the future research of manga studies.Īdler, N. Porter (1990) indicated that innovation was crucial for a business to remain competitive. While manga is interrelated to merchandise from entertainment industry and other consumer products even in automobile industry, its value in economy is less explored. Other studies of manga focus on the translation of manga, its role in education and media, and its application as soft power and cultural commodities. It was found that manga was studied from multidisciplinary, mainly from cultural studies. This article reviewed how manga was studied in various aspects. Manga is treated with seriousness in academia. However, the study on manga suggested differently. Despite its popularity in the global market, manga is the reading material that is far from being intellectual. Japanese comics is in no way an exception.
Manga, cultural studies, innovation studies, literature review, economic value AbstractĬomics is commonly appreciated for its entertaining value but ignored for other values due to its lack of seriousness. Faculty of Liberal Arts, Thammasat University
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